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It has been said AI will not replace people, but individuals who learn to use AI effectively will replace those who do not. Such comments can leave us feeling overwhelmed by the rapid rate of change and concerned about the future. This guide provides a road map that could help small businesses achieve their goals.
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CraftBook Magazine explores technology, business, creativity and society from a UK perspective. Written for people who are trying to understand and navigate our complex and rapidly changing world.
Many website owners are reporting declining traffic from search engines and social media sites often discourage visitors from leaving their platform. This increases the value of directly building a reliable source of targeted traffic and managing audience engagement by using lead magnets to build email lists.
Read moreA technical document might tell the customer what a product does, but a story can tell them how it will improve their life. The busy professional whose week is suddenly under control, a family finally enjoying a weekend away. Learn how you can share information, but employ storytelling to inspire, as well as inform.
Read morePredicting the future with mathematics. Learning the world is a simulation. The themes found in science fiction exist in various forms within stories passed on across the centuries. This article looks at some of the stories exploring the future of our world and how we might live during the decades and centuries ahead.
Read moreIt has been said AI will not replace people, but individuals who learn to use AI effectively will replace those who do not. Such comments can leave us feeling overwhelmed by the rapid rate of change and concerned about the future. This guide provides a road map that could help small businesses achieve their goals.
Read moreArtificial intelligence emerged within research labs, from where during recent years it moved into the mainstream. Reported capabilities of AI have increased across a range of tasks that previously required human knowledge and skills. At the same time AI has become more controversial, as concerns grow regarding its impact on issues such as the environment and employment.
Traditionally software engineers used code when instructing computers to run processes and deliver an output. Widespread use of Large Language Models (LLMs) has enabled people to communicate with AI using language they use to communicate with each other. The quality of instructions influences the output, leading to the emergence of prompt engineering. This article looks at the writing of prompts and includes examples.
Many website owners are reporting declining traffic from search engines and social media sites often discourage visitors from leaving their platform. This increases the value of directly building a reliable source of targeted traffic and managing audience engagement by using lead magnets to build email lists.
Read moreMost small business owners don’t lack for ideas or advice from others regarding marketing of their products or services online. However, they are often unsure of the best order in which to carry out each step. If the target audience is clearly defined and a business follows a well planned roadmap, they are more likely to achieve their business goals.
Most small businesses use a mix of different content marketing material in their attempt to reach and engage with current and potential customers. From blog posts, to case studies and email newsletters, this article explores the building of a plan designed to use them together in a comprehensive strategy. It includes how to guides looking at different content types.
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Technical writing and copywriting can both help a business sell their products and services, but they each serve a different purpose. This article describes the use of technical writing to describe features and how a thing works, while using technical copywriting to highlight benefits, such as reducing costs, saving or improving usability.
Read moreA technical document might tell the customer what a product does, but a story can tell them how it will improve their life. The busy professional whose week is suddenly under control, a family finally enjoying a weekend away. Learn how you can share information, but employ storytelling to inspire, as well as inform.
Predicting the future with mathematics. Learning the world is a simulation. The themes found in science fiction exist in various forms within stories passed on across the centuries. This article looks at some of the stories exploring the future of our world and how we might live during the decades and centuries ahead.
Writing for generic customers is writing for nobody. Real people have dominant characteristics, personal preferences and a way of perceiving and engaging with the world. Understanding and applying Five Factor Model personality types can help a business to engage more effectively with their target audience through the various forms of communication they use to reach them.
Read moreThe promise of the open web to individuals and businesses was that by creating good content and attracting traffic they could earn a living online. The rise of AI search is changing this, by harvesting content and keeping the traffic. However, fewer humans motivated to create could lead to less original content.
Most people would struggle to find a destination without satellite navigation, or recall a number stored on their mobile phone. We have become reliant on the technology we use, losing skills we needed in the past. Many fear that people using AI to think for them could reduce their ability to think for themselves.
