Technical Writing and Copywriting
When competing for customer awareness, interest, desire and action, such as a sale or subscription, businesses can benefit from the effective use…
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Featured
Technology
AI Guide For Small Businesses
We have been told AI will not replace people, but that individuals who learn to use AI effectively will replace those who do not. Such comments can leave us feeling overwhelmed by the rapid rate of change and worried about our future.
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Understanding Our Changing World
CraftBook explores the intersection of technology, creativity, business and society from a UK perspective, written for people who want to understand how the modern world works and make the most of the opportunities it presents.
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Email List Building Using Lead Magnets
Many website owners are experiencing a decline in the effectiveness of the SEO strategies that previously delivered organic traffic. Keyword research, providing…
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AI and The Future of The Open Web
Generative artificial intelligence, LLMs (large language models) and AI search are built upon the shoulders of centuries of accumulated human knowledge and…
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Technology
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Technology
AI Guide For Small Businesses
We have been told AI will not replace people, but that individuals who learn to use AI effectively will replace those who do not. Such comments can leave us feeling overwhelmed by the rapid rate of change and worried about our future.
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Sustainable Technology
Written in the style of a white paper, this article explores the use of sustainable technology in response…
How To Build a Website
How effective is your content marketing strategy? Are you worried that potential customers might not find your business…
Business
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Business
Technical Writing and Copywriting
When competing for customer awareness, interest, desire and action, such as a sale or subscription, businesses can benefit from the effective use…
Read moreEmail List Building Using Lead Magnets
Many website owners are experiencing a decline in the effectiveness of the SEO strategies that previously delivered organic…
Digital Strategy Roadmap
A digital strategy roadmap provides a high-level outline of your business vision, available resources, business goals and the…
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Creativity
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Creativity
The Art of Storytelling
Most people enjoy a good story, featuring relatable characters and an engaging narrative. Stories can influence how we think about ourselves, each…
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What Is Good Design?
Every day we encounter many different products and services, each designed to serve a particular purpose. Performance, usability…
Society
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Society
AI and The Future of The Open Web
Generative artificial intelligence, LLMs (large language models) and AI search are built upon the shoulders of centuries of accumulated human knowledge and…
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Cognitive Thinking Skills and AI
The idea that we can only know what we think was expressed by Rene Descartes in the phrase…
Mythological Stories
During prehistory our ancestors lived as hunter gatherers. They had a close relationship with the natural world. Prior…